Bachelor-Online Studies
Digital Business

180 ECTS English

Combine business knowledge with IT skills and become a sought-after expert in digital business!

Online Studies

Start your Digital Business online study programme now

From automating individual business processes to transforming entire industries: The digital transformation affects all levels. Companies shed light on established processes and ask themselves the question: Where do our digitalisation opportunities lie? To answer this question, experts are needed who combine sound business know-how with relevant IT expertise and who know and understand innovations in the fields of Artificial Intelligence, Data Analysis and the Internet of Things

Our Bachelor’s in Digital Business (B.A.) ensures that you are optimally prepared for the challenges of digital transformation by providing you with the necessary mix of sound business knowledge and current IT skills. You have the choice between our English- and German-language study options: While the English-language version focuses on the field of Data Science, the German-language version gives you the opportunity to specialise in the fields of Digital Marketing or Data Science, depending on your own interests.

100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Overview Your degree summed up
  • Study programme & degree
    Bachelor of Arts (BA) 180 ECTS
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start immediately or anytime
    Online application, no application deadlines
  • Study duration & extension
    36-72 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 209€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    Study program is state-approved, accredited & internationally renowned
    180 ECTS - English
    AR-Siegel, ZFU 179818
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Availability of modules for new degree programmes

In developing our course content, we pursue the goal of meeting the highest level of scientific and academic topicality while making our modules practice-oriented. Therefore, at the beginning of a new degree programme, some modules are still under development: These are available according to the semester planning of the curriculum. So nothing stands in the way of you starting your degree programme on the earliest possible start date!


Programme overview

Our Bachelor's in Digital Business aims to provide you with a sound education in Business Administration and an in-depth understanding of information technologies and related topics such as Artificial Intelligence (AI), Internet of Things (IoT) and Data Analysis. In the English-language version of the study programme, or if you choose the Data Science specialisation in the German-language version, you will be specifically prepared to analyse large databases using information technology methods, tools and systems and to develop practical solutions in the context of projects. If you choose to pursue an alternative focus on Digital Marketing in the German-language study variant, you will learn how to plan and implement digital marketing measures and determine their success

Our Bachelor's study programme is modular, i.e. you study based on subject areas that are divided into so-called modules. After successfully completing the modules, you will be credited with ECTS points (European Credit Transfer System), which document your achievements. These ECTS points are internationally comparable and, of course, recognised.

Below you will find an overview of the German-language study option. For more information on the English-language study option, please see the Module Handbook linked below.

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Personal counselling
Any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

100% Flexible

Flexible, interactive, practically oriented: your online studies

  • Whether you’re studying full-time, alongside your job, abroad or as a parent: your online studies adapt to your life. You study online and 100% flexibly – from the first day of class right up to your exam.
  • Thanks to our online campus, our innovative study app IU Learn and our virtual classes, you can fit your studies right into your daily life.
  • You even get to choose how to sit your exams: online 24/7 on 365 days a year or simply on location.
  • Connect with other students or your lecturers at any time: via the online campus, MS Teams, E-Mail or in interactive virtual classes.

Career prospects with the Bachelor's in Digital Business

Digital Business is a professional field with a future. The volume of data worldwide is increasing on an emmense scale, and companies have a corresponding need for qualified junior staff.  After graduation, you will be able to work, for example, as a ...

Data Scientist

With a focus on Data Science, you will work at the interface between Computer Science, Mathematics, Business Administration and Statistics after your studies. Your goal is to use the collected data of your company as profitably as possible. You are not only responsible for the evaluation of the data, but also put it into a business context.

Digital Marketing Expert – with focus on digital marketing in German-speaking studies

As a Digital Marketing Expert, your main tasks are to successfully plan and implement marketing measures and to measure and evaluate their success. You use different techniques to design business models, processes, strategies and IT systems for successful digitalisation.

Tuition fees

Study model and prices for the Bachelor's online study programme in Digital Business

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:

Only until 06.10.2022


Duration 36 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

348€ /mtl 369€ Enrol by October 6th using the code MUTIGSEIN22, save 1.444€ & get a free iPad.  Apply now
Only until 06.10.2022

Part-Time I

Duration 48 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

303€ /mtl 319€ Enrol by October 6th using the code MUTIGSEIN22, save 1.444€ & get a free iPad.  Apply now
Only until 06.10.2022

Part-Time II

Duration 72 Months

Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.

209€ /mtl 219€ Enrol by October 6th using the code MUTIGSEIN22, save 1.444€ & get a free iPad.  Apply now
Additional charges
All our study programmes include the following services
  • Free trial phase of four weeks

  • Access to online libraries

  • Personal assistance from lecturers

  • Online campus with innovative study tools

  • Access to Statista and LinkedIn Learning

  • Individual study and career coaching

  • Online exams around the clock

  • License for Microsoft Office and Teams

  • Flexible extension of study duration


Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.

Send an email to to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Get achievements recognised
Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.

Entry requirements

We make it happen: At IU you can easily start your desired study programme at any time. There is no limited amount of students we admit and your degree will be globally recognised!
With Secondary School Diploma
Without Secondary School Diploma
English language skills
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