Start your Digital Business online study programme now
From automating individual business processes to transforming entire industries: The digital transformation affects all levels. Companies shed light on established processes and ask themselves the question: Where do our digitalisation opportunities lie? To answer this question, experts are needed who combine sound business know-how with relevant IT expertise and who know and understand innovations in the fields of Artificial Intelligence, Data Analysis and the Internet of Things
Our Bachelor’s in Digital Business (B.A.) ensures that you are optimally prepared for the challenges of digital transformation by providing you with the necessary mix of sound business knowledge and current IT skills. You have the choice between our English- and German-language study options: While the English-language version focuses on the field of Data Science, the German-language version gives you the opportunity to specialise in the fields of Digital Marketing or Data Science, depending on your own interests.
100% flexibleYou decide where and when you want to study.
Versatile & InnovativeYour digital learning journey with personal support!
Top-level educationFirst-class study programmes with a recommendation rate of 96%.
Study programme & degreeBachelor of Arts (BA) 180 ECTS
Full-time or part-time, 100% flexible
Application & starting dateStart immediately or anytime
Online application, no application deadlines
Study duration & extension36-72 months, depending on model
Extension possible free of charge
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre
Study feesStarting at 209€/month, depending on model
Regular discount campaigns
Recognition & ApprovalStudy program is state-approved, accredited & internationally renowned
180 ECTS - English
AR-Siegel, ZFU 179818
In developing our course content, we pursue the goal of meeting the highest level of scientific and academic topicality while making our modules practice-oriented. Therefore, at the beginning of a new degree programme, some modules are still under development: These are available according to the semester planning of the curriculum. So nothing stands in the way of you starting your degree programme on the earliest possible start date!
- Whether you’re studying full-time, alongside your job, abroad or as a parent: your online studies adapt to your life. You study online and 100% flexibly – from the first day of class right up to your exam.
- Thanks to our online campus, our innovative study app IU Learn and our virtual classes, you can fit your studies right into your daily life.
- You even get to choose how to sit your exams: online 24/7 on 365 days a year or simply on location.
- Connect with other students or your lecturers at any time: via the online campus, MS Teams, E-Mail or in interactive virtual classes.
With a focus on Data Science, you will work at the interface between Computer Science, Mathematics, Business Administration and Statistics after your studies. Your goal is to use the collected data of your company as profitably as possible. You are not only responsible for the evaluation of the data, but also put it into a business context.
Digital Marketing Expert – with focus on digital marketing in German-speaking studies
As a Digital Marketing Expert, your main tasks are to successfully plan and implement marketing measures and to measure and evaluate their success. You use different techniques to design business models, processes, strategies and IT systems for successful digitalisation.
Duration 36 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
Duration 48 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
Duration 72 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
The total price includes a one-off graduation fee in the amount of €699 for Bachelor’s degree courses and €799 for Master’s degree courses. This fee is payable at the end of your studies.
Optional additional charges for international exams
Separate charges are payable for exams taken outside Germany, Austria and Switzerland. These are to be paid to the exam centre on site and currently amount to (where necessary in the local currency):
For exams taken this way, 120 euros is payable for single or multiple exams taken within an exam slot lasting up to max. 120 minutes.
For exams lasting more than 120 minutes up to 360 minutes, 170 euros is payable to the respective institute per exam slot.
As an alternative, students can make use of our online exam option which allows them to sit their exams at any place and time without any additional charges.
Career coaching: this offer is available to Bachelor’s degree students (with at least 120 ECTS) and Master’s degree students.
For the bachelor's degree program in product design, you will need model building materials and services such as FabLabs and Makerspaces for about 200.00 euros.
For the bachelor's degree program in electrical engineering, you will need hardware products such as an Arduino KIT, an FPGA board and a multimeter/oscilloscope/function generator for about 600.00 euros.
Additional costs for your Master's for Professionals: One-time fee for master’s entrance exam: 500€ (includes the course „Academic Work“)
Cloud-based open source tools: in order to make use of cloud-based open source tools during your studies, you will need a desktop PC or laptop. Neither is included in the package of services we provide.
Free trial phase of four weeks
Access to online libraries
Personal assistance from lecturers
Online campus with innovative study tools
Access to Statista and LinkedIn Learning
Individual study and career coaching
Online exams around the clock
License for Microsoft Office and Teams
Flexible extension of study duration
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to email@example.com to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
With a general entrance qualification (university entrance qualification) or advanced technical college certificate (vocational school diploma: academic and practical part) you can join our Bachelor’s degree programme straight away and without taking an exam. With a subject-related entrance qualification, depending on what subject you focus on, you can either start your Bachelor’s study programme straight away or get started with a trial period of study.
Graduates from Waldorf schools and the Baden-Württemberg Vocational College may need to get their school or college to recognise their certificate and verify any additional achievements if they wish to study in another federal state. To get the recognition, please contact your school or college.
You can, however, also study without a (vocational) university entrance qualification at the IU International University of Applied Sciences. You just need:
- A master craftsman’s diploma/certificate or
- Advanced further training (e.g. as an IHK business administrator) or
- Vocational training of at least two years with subsequent work experience of at least three years (full time): Depending on what you want to study and the focus of your training and professional activity, you can get started with a trial period of study immediately or prove your eligibility to study another way.
For the English-language study programme, we require proof of your English language skills. We accept the following:
- TOEFL (min. 80 points) or
- IELTS (min. Level 6) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. grade B)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years. If you have already completed your first degree in English or if English is your native language, you no longer need to prove your English language skills separately.
Find out more about IU and your study programme in your personal brochure.
- Contents and specialisations of your programme
- Career opportunities
- Information on financing options