Master-Distance Learning Marketing Management

Study by your own rules
60 or 120 ECTS German or English
Distance Learning

Start your online master’s programme Marketing Management today

You have a real knack for marketing? Then take your career to the next level! The master’s programme in Marketing Management shows you how to properly position brands employing modern marketing tools

Your degree will make you an expert in sales, strategy and developing an online presence. It enables you to communicate effectively via social media and other channels. 

 Depending on your previous experience, you can choose between two master’s programmes: You have completed an undergraduate degree in the field of marketing? Then dive deeper with the 120 ECTS programme. If you already have professional experience in this area, you can enrol in the 60 ECTS programme

Overview Your degree summed up
  • Study programme & degree
    Master of Arts (MA) 60 or 120 ECTS
    German or English
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start immediately or anytime
    Online application, no application deadlines
  • Study duration & extension
    12-48 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 306€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    The IU International University of applied sciences is state-approved, accredited & internationally renowned
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Study Programs

Your online master’s programmes in Marketing Management

The Marketing Management master’s is available as a 60 ECTS or 120 ECTS programme

 Your admission requirements for the 60 ECTS programme: 

  • Completed undergraduate degree  
  • 240 or 210 ECTS from the first degree: Direct access with proof of at least one year of qualified professional experience when starting the study programme  
  • With 180 ECTS from the first degree: Attendance of courses amounting to 30 ECTS AND proof of at least one year of qualified professional experience OR proof of at least two years of qualified professional experience when starting the study programme  
  • Proof of your knowledge of German or English 

 Your advantage: Build on your professional experience and qualify for new challenges. 


Your admission requirements for the 120 ECTS programme  

  • Completed undergraduate degree with a focus on economics 
  • Proof of your knowledge of German or English  

 Your advantage: Take a variety of interesting electives and become an expert in marketing management. 

Personal counselling
Any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

100% Flexible

At IU you study at your own pace

100% your way

Take your IU study programme with you – no matter whether you’re on your way to work or traveling the world. You even get to choose whether you want to take your exams online or on site.

Innovative

The online campus and our study app IU Learn are innovative smart tools for every learning style. You study according to your individual needs.

Specialised
Your electives allow you to focus on those areas that best fit your goals. You prepare for the career you want with the subjects you care about.

Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Advantages

Your advantages in IU Distance Learning

Your degree brings with it many career advantages, such as the chance of a salary increase, more attractive tasks or career advancement. In addition, you will develop personally! We make sure that you can integrate your studies as flexibly as possible into your daily work and family life.
Ideal for lateral entries
Your degree can help you make that job change.
Personal development
Your degree can broaden your horizon – professionally as well as personally.
Valuable additional qualifications
Acquire additional qualifications during your studies that increase your value on the job market.

Your electives in the master’s programme in Supply Chain Management

You get to choose what’s most relevant to your career! In the 60 ECTS programme, you select one of 9 electives – for example “Digital Marketing Controlling”, “UI/UX Expert” or “Kommunikation und Public Relations”. 

In the 120 ECTS programme, you select two out of 22 electives. Modules such as E-Commerce, Business Intelligence and Sales Management allow you to follow your interests! 

Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Request information material free of charge now

Find out more about IU and your study programme in your personal brochure.

For free

Info brochure

  • Contents and specialisations of your programme
  • Career opportunities
  • Information on financing options
Careers

Your professional future

Digital Communication Manager

ou always know just what to say? Then you might be right for the job of Digital Communication Manager! In this position, you design and coordinate the communication strategy of a company. This also means staying up to date with the latest tools and communication channels

Find out more about our 120 ECTS programme.

Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.