Master-Distance Learning Marketing Management


Start your online master’s programme Marketing Management today
You have a real knack for marketing? Then take your career to the next level! The master’s programme in Marketing Management shows you how to properly position brands employing modern marketing tools.
Your degree will make you an expert in sales, strategy and developing an online presence. It enables you to communicate effectively via social media and other channels.
Depending on your previous experience, you can choose between two master’s programmes: You have completed an undergraduate degree in the field of marketing? Then dive deeper with the 120 ECTS programme. If you already have professional experience in this area, you can enrol in the 60 ECTS programme.
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Study programme & degreeMaster of Arts (MA) 60 or 120 ECTS
German or English
Full-time or part-time, 100% flexible -
Application & starting dateStart immediately or anytime
Online application, no application deadlines -
Study duration & extension12-48 months, depending on model
Extension possible free of charge -
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre -
Study feesStarting at 316€/month, depending on model
Regular discount campaigns -
Recognition & ApprovalThe IU International University of applied sciences is state-approved, accredited & internationally renowned
Simply register online for your desired programme.
Your online master’s programmes in Marketing Management
The Marketing Management master’s is available as a 60 ECTS or 120 ECTS programme.
Your admission requirements for the 60 ECTS programme:
- Completed undergraduate degree
- 240 or 210 ECTS from the first degree: Direct access with proof of at least one year of qualified professional experience when starting the study programme
- With 180 ECTS from the first degree: Attendance of courses amounting to 30 ECTS AND proof of at least one year of qualified professional experience OR proof of at least two years of qualified professional experience when starting the study programme
- Proof of your knowledge of German or English
Your advantage: Build on your professional experience and qualify for new challenges.
Your admission requirements for the 120 ECTS programme
- Completed undergraduate degree with a focus on economics
- Proof of your knowledge of German or English
Your advantage: Take a variety of interesting electives and become an expert in marketing management.
Study Programs in German
Study Programs in English

Do you need help with your decision? Your personal study advisor is happy to help you!
- +49 (0)30 220 272 80 *Available Monday–Friday 10 a.m. - 8 p.m. CET
- Free call-back service
At IU you study at your own pace

Take your IU study programme with you – no matter whether you’re on your way to work or traveling the world. You even get to choose whether you want to take your exams online or on site.
InnovativeThe online campus and our study app IU Learn are innovative smart tools for every learning style. You study according to your individual needs.
Personalised
Your electives allow you to focus on those areas that best fit your goals. You prepare for the career you want with the subjects you care about.
Simply register online for your desired programme.
Your advantages in IU Distance Learning
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Ideal for lateral entriesYour degree can help you make that job change.
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Personal developmentYour degree can broaden your horizon – professionally as well as personally.
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Valuable additional qualificationsAcquire additional qualifications during your studies that increase your value on the job market.
Your electives in the master’s programme in Supply Chain Management
You get to choose what’s most relevant to your career! In the 60 ECTS programme, you select one of 9 electives – for example “Digital Marketing Controlling”, “UI/UX Expert” or “Kommunikation und Public Relations”.
In the 120 ECTS programme, you select two out of 22 electives. Modules such as E-Commerce, Business Intelligence and Sales Management allow you to follow your interests!
Simply register online for your desired programme.
Find out more about IU and your study programme in your personal brochure.

Info brochure
- Contents and electives of your programme
- Career opportunities
- Information on financing options
Your professional future
Digital Communication Manager
ou always know just what to say? Then you might be right for the job of Digital Communication Manager! In this position, you design and coordinate the communication strategy of a company. This also means staying up to date with the latest tools and communication channels.
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Personalised & flexible
You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies!
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State-approved & award-winning
Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us.
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Here for you – personally
Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching.
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Practically oriented
Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.