Master-Distance Learning Digital Marketing

You want to conquer tomorrow’s virtual world? Your master’s programme in Digital Marketing teaches you how to convince your target groups – via desktop, mobile or social media! Our 120 ECTS programme is right for you, if you have a bachelor’s degree in economics and want to expand your knowledge. It provides you with expert knowledge as well as practical skills – for example in new marketing tools such as chatbots, voice search or specific topics such as performance marketing or digital analytics. In addition, you work on your management skills in order to prepare for leading positions in Digital marketing. 

Apart from acquiring basic theoretical and practical knowledge, you can focus on areas of your interest. You decide whether you want to deepen your knowledge of marketing (in courses such as mobile marketing or SEA) or improve your management skills (in courses such as innovation and entrepreneurship). We would like to highlight the course “Design, lean and game”: It teaches you creative and innovative techniques for designing online marketing measures with the customersOn top of that, the project “Agile online marketing” familiarises you with modern ways of working

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models: