Master-Distance Learning
Digital Marketing

120 ECTS English

Convince your target group in the online world – with your online studies master’s programme Digital Marketing.

Distance Learning

Start your online study programme in Digital Marketing now

You want to conquer tomorrow’s virtual world? Your master’s programme in Digital Marketing teaches you how to convince your target groups – via desktop, mobile or social media! Our 120 ECTS programme is right for you, if you have a bachelor’s degree in economics and want to expand your knowledge. It provides you with expert knowledge as well as practical skills – for example in new marketing tools such as chatbots, voice search or specific topics such as performance marketing or digital analytics. In addition, you work on your management skills in order to prepare for leading positions in Digital marketing. 

100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Summary Your study programme summed up
  • Study programme & degree
    Master of Arts (MA) 120 ECTS
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start your studies later
    Online application, no application deadlines
  • Study duration & extension
    24-48 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 316€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    Study program is state-approved, accredited & internationally renowned by the start of the program
    120 ECTS - English
    Currently in the process of being accredited
Study start information
First time from,02.05.2023 (English, 120 ECTS)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now

Course Overview

Apart from acquiring basic theoretical and practical knowledge, you can focus on areas of your interest. You decide whether you want to deepen your knowledge of marketing (in courses such as mobile marketing or SEA) or improve your management skills (in courses such as innovation and entrepreneurship). We would like to highlight the course “Design, lean and game”: It teaches you creative and innovative techniques for designing online marketing measures with the customersOn top of that, the project “Agile online marketing” familiarises you with modern ways of working

Tuition fees

Study model and prices for the Master's online study programme in Digital Marketing

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:

Only until 01.03.2023


Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

529€ /mtl 556€ Enrol by March 1st, save 1.444€ & get a free iPad. Apply now
Only until 01.03.2023

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

399€ /mtl 417€ Enrol by March 1st, save 1.444€ & get a free iPad. Apply now
Only until 01.03.2023

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.

316€ /mtl 329€ Enrol by March 1st, save 1.444€ & get a free iPad. Apply now
Additional charges
All our study programmes include the following services
  • Free trial phase of four weeks*

  • Access to online libraries

  • Personal assistance from lecturers

  • Online campus with innovative study tools

  • Access to Statista and LinkedIn Learning

  • Individual study and career coaching

  • Online exams around the clock

  • License for Microsoft Office and Teams

  • Flexible extension of study duration

*The fees for this period only apply if you continue your studies with us.

Entry requirements

We make it possible: You can start your desired study programme with IU if you meet the following requirements.
General admission requirements
Alternative means of admission
Optional English skills
Personal counselling
We are here for you

Do you need help with your decision? Your personal study advisor is happy to help you!


Your professional future as an expert in Digital Marketing

Once you’ve completed your studies in the Digital Marketing Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position. 

Some of the jobs you could pursue include…

Digital Marketing Manager

As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in an expert function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising.

Head of Digital Marketing

As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.

Performance Marketing Specialist

Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth.


Recognition of Achievements

Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.

Send an email to to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Online recognition
Do you need support with your application for recognition? We have summarized all the important information for you in our guide to recognition. Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.
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Find the right programme for you!

Our tool lets you compare up to five study programmes at a time. If any questions go unanswered, just get in touch with your study advisors. We’re happy to help!
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
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  • Contents and electives of your programme
  • Career opportunities
  • Information on financing options

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