Master-Distance Learning
Digital Marketing
Win over your target group in the online world – with your Master’s degree in Digital Marketing


Start your online study programme in Digital Marketing now
Want to convince target groups on different online platforms? Learn how in our 60 ECTS master’s programme and reposition yourself as an online marketing professional. In addition to expertise in the areas of performance marketing or digital analytics, you will acquire creative and agile skills to develop successful online marketing strategies. You decide whether you prefer to choose a direction or start out as a generalist with management skills.
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100% flexibleYou decide where and when you want to study.
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Versatile & InnovativeYour digital learning journey with personal support!
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Top-level educationFirst-class study programmes with a recommendation rate of 96%.
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Study programme & degreeMaster of Arts (MA) 60 ECTS
English
Full-time or part-time, 100% flexible -
Application & starting dateStart your studies later
Online application, no application deadlines -
Study duration & extension12-24 months, depending on model
Extension possible free of charge -
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre -
Study feesStarting at 448€/month, depending on model
Regular discount campaigns -
Recognition & ApprovalStudy program is state-approved, accredited & internationally renowned by the start of the program
60 ECTS - English
Currently in the process of being accredited
Simply register online for your desired programme.
Course Overview
Our 60 ECTS master's programme is aimed at graduates with at least one year of relevant work experience who are looking to change tracks or choose a direction professionally. It focuses on acquiring basic technical and methodical skills in courses such as online and social media marketing or performance marketing. In the marketing responsibility course, you learn about law, ethics and responsibility. In addition, your electives allow you to deepen your knowledge in an area of your interest or to focus on leadership and management.
Study model and prices for the Master's online study programme in Digital Marketing
Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.
Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:
Full-Time
Duration 12 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
Part-Time I
Duration 18 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
Part-Time II
Duration 24 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
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Free trial phase of four weeks*
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Access to online libraries
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Personal assistance from lecturers
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Online campus with innovative study tools
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Access to Statista and LinkedIn Learning
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Individual study and career coaching
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Online exams around the clock
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License for Microsoft Office and Teams
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Flexible extension of study duration
Entry requirements

Do you need help with your decision? Your personal study advisor is happy to help you!
- +49 (0)30 220 272 80 *Available Monday–Friday 10 a.m. - 8 p.m. CET
- Free call-back service
Your career prospects
Your master's programme helps you develop – professionally and personally. In addition to new knowledge, you will acquire key skills that will qualify you for sought-after expert and management positions. You also raise your chances of getting a raise.
Recognition of Achievements
Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Find the right programme for you!
Simply register online for your desired programme.
Find out more about IU and your study programme in your personal brochure.

Info brochure
- Contents and electives of your programme
- Career opportunities
- Information on financing options