Bachelor-Distance Learning Social Media

Social media continue to determine the structure of our society to an increasing extent: Attention economics, network culture, swarm intelligence or fake news are some of the keywords that characterise the dynamics of social media. Furthermore, social media have become an integral part of internal and external corporate communication. In the online study programme, you will learn how to conceptualise and design content for social media, what makes a successful Community Manager and which strategies you can use in the field of HR.

What makes our study programme so unique? – In the area of “Creation” in particular, the Bachelor’s degree in Social Media is hands on! By participating in courses on storytelling, image and video editing or podcast production, you not only know what is important in the theory behind social media marketing, but also how it works in practice. In addition, you will have the opportunity to become an expert in the area that you want to master in your subsequent professional life: e.g. be it in Community Management, Native Advertising or Conflict Management and Opinion Forming in Social Media.