Bachelor-Distance Learning
Online Marketing

180 ECTS German

Creativity, inventiveness and a lot of dynamism: The online world never stands still. Become a digital expert now with the online study programme in Marketing.

Distance Learning

Start your online study programme in Marketing now

Google, Facebook, YouTube ... Today’s marketing strategies for successful companies and organisations are impossible to imagine without these online giants. Be in no doubt, the future of marketing is digital.

Internet Marketing Managers are constantly being presented with new challenges: How does Digital Marketing work? What business models exist? How can marketing processes be optimised? What are the advantages of mobile marketing? How can success be measured and analysed? How is data-based information prepared professionally? How should cross-media campaigns be managed?

Our online study programme in Online Marketing ensures that you are optimally prepared for your career. Depending on your choice of elective option, you can focus your studies on Marketing Data Analysis, E-Commerce or Social Media Marketing.

100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Summary Your study programme summed up
  • Study programme & degree
    Bachelor of Arts (B.A.) 180 ECTS
    Full-time or part-time
  • Study duration & extension
    36-72 months, depending on model
    Extension possible free of charge
  • Study fees
    Starting at 229€/month, depending on model
    Regular discount campaigns
Want to know more?

This program is part of our study program in German language. You can find more information on our German website.

Visit the German website
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Do you need help with your decision? Your personal study advisor is happy to help you!

Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of. 

Request information material free of charge now

Find out more about IU and your study programme in your personal brochure.

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Info brochure

  • Contents and electives of your programme
  • Career opportunities
  • Information on financing options

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