Bachelor-Distance Learning
Online Marketing
Creativity, inventiveness and a lot of dynamism: The online world never stands still. Become a digital expert now with the online study programme in Marketing.


Start your online study programme in Marketing now
Google, Facebook, YouTube ... Today’s marketing strategies for successful companies and organisations are impossible to imagine without these online giants. Be in no doubt, the future of marketing is digital.
Internet Marketing Managers are constantly being presented with new challenges: How does Digital Marketing work? What business models exist? How can marketing processes be optimised? What are the advantages of mobile marketing? How can success be measured and analysed? How is data-based information prepared professionally? How should cross-media campaigns be managed?
Our online study programme in Online Marketing ensures that you are optimally prepared for your career. Depending on your choice of elective option, you can focus your studies on Marketing Data Analysis, E-Commerce or Social Media Marketing.
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100% flexibleYou decide where and when you want to study.
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Versatile & InnovativeYour digital learning journey with personal support!
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Top-level educationFirst-class study programmes with a recommendation rate of 96%.
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Study programme & degreeBachelor of Arts (B.A.) 180 ECTS
German
Full-time or part-time -
Study duration & extension36-72 months, depending on model
Extension possible free of charge -
Study feesStarting at 229€/month, depending on model
Regular discount campaigns
This program is part of our study program in German language. You can find more information on our German website.

Do you need help with your decision? Your personal study advisor is happy to help you!
- +49 (0)30 220 272 80 *Available Monday–Friday 10 a.m. - 8 p.m. CET
- Free call-back service
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Personalised & flexible
You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies!
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State-approved & award-winning
Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us.
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Here for you – personally
Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching.
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Practically oriented
Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.
Find out more about IU and your study programme in your personal brochure.

Info brochure
- Contents and electives of your programme
- Career opportunities
- Information on financing options