Start your Digital Business online study programme today
Combine business expertise with relevant IT skills in the Digital Business online study programme. This interdisciplinary training will make you a sought-after professional in digital transformation. You will acquire relevant specialist knowledge – including know-how in areas like artificial intelligence, data analysis or the Internet of Things. Depending on your professional ambitions, you can choose between our English- and German-language programme. In the English-language bachelor's programme, the focus is on data science. If you decide on the German-language version, you can specialise in digital marketing as well as in data science.
Study programme & degreeBachelor of Arts (BA) 180 ECTS
German or English
Full-time or part-time, 100% flexible
Application & starting dateStart immediately or anytime
Online application, no application deadlines
Study duration & extension36-72 months, depending on model
Extension possible free of charge
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre
Study feesStarting at 209€/month, depending on model
Regular discount campaigns
Recognition & ApprovalStudy program is state-approved, accredited & internationally renowned
180 ECTS - German
AR-Siegel, ZFU 179818
180 ECTS - English
AR-Siegel, ZFU 179818
- Whether you’re studying full-time, alongside your job, abroad or as a parent: your online studies adapt to your life. You study online and 100% flexibly – from the first day of class right up to your exam.
- Thanks to our online campus, our innovative study app IU Learn and our virtual classes, you can fit your studies right into your daily life.
- You even get to choose how to sit your exams: online 24/7 on 365 days a year or simply on location.
- Connect with other students or your lecturers at any time: via the online campus, MS Teams, E-Mail or in interactive virtual classes.
Your specialisation options in the bachelor’s programme Digital Business
Your bachelor’s programme in Digital Business is as practice-oriented as possible: In the German-language programme, you choose three out of 46 compulsory elective modules – for example social media marketing, data analytics and big data or international management. In the English-language programme, you choose one of 15 elective modules to prepare you for your career. You can choose from modules such as applied sales, innovative technologies and sustainability and smart services.
Find out more about IU and your study programme in your personal brochure.
- Contents and specialisations of your programme
- Career opportunities
- Information on financing options
As a data scientist, you work at the interface between computer science, business administration, mathematics and statistics. Your goal is to use the data collected by your employer in the most profitable way possible. You are responsible for both the evaluation of data and their economic analysis.
Personalised & flexible
You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies!
State-approved & award-winning
Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us.
Here for you – personally
Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching.
Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.