Master-Online Studies
Growth Hacking

120 ECTS English

Stimulate business growth with targeted marketing efforts, the latest software and artificial intelligence. Learn the necessary skills in your online studies master's programme in growth hacking.  

Online Studies

Start your online studies master's programme in growth hacking now

You've completed your Bachelor's degree in marketing and communication and want to expand your skillset? Great idea! Start your master's programme in growth hacking and take your career to the next level.   

In this 120 ECTS programme, you will learn how to set companies on a growth course in the digital age. Digitisation has triggered a shift in marketing that is diminishing the impact of many online strategies. What companies need now is a clever combination of data analyses, product management and online marketing measures that hit the mark. You can deepen your knowledge according to your interests in your elective modules such as social media, salesforce or marketing & controlling.  

100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Overview Your degree summed up
  • Study programme & degree
    Master of Arts (MA) 120 ECTS
    English
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start your studies later
    Online application, no application deadlines
  • Study duration & extension
    24-48 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 306€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    Study program is state-approved, accredited & internationally renowned by the start of the program
    120 ECTS - English
    Currently in the process of being accredited
Study start information
First time from,02.05.2023 (English, 120 ECTS)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
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Availability of modules for new degree programmes

We like to make sure our contents meet the highest level of academic relevance and are equally practice-oriented. Therefore, some modules are still under development when a new degree programme is launched: they will become available in line with the semester plan of the course of study. Nothing stands in the way of you starting your study programme on the earliest possible date! 

Content

Your course overview in the online study programme Growth Hacking

Your online studies master's programme kicks off with exciting topics such as "Advanced Growth Hacking" and "International Consumer Behaviour". In the first semesters, you will also learn about "Online and Social Media Marketing" and "Performance Marketing". You will then study digital analyses and promising strategies. Courses that take a close look at user experience, e.g. "Web and Mobile Development" and "User Interface and Experience", are also part of your studies. In the final semesters, you take your electives and start your Master's thesis.  

Practical relevance in the online study programme Growth Hacking

Three exciting projects await in your master’s programme in growth hacking: "Growth Hack Development", "Growth Hacking Tools" and "Conversion Rate Optimisation". You will acquire practical skills directly within the framework of the projects and apply your newly acquired knowledge. In addition, many modules in the Growth Hacking degree programme are practice-oriented. These include, in particular, "International Consumer Behaviour" and "Online Social Media Marketing".

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Personal counselling
Any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

100% Flexible

Flexible, interactive, practically oriented: your online studies

  • Whether you’re studying full-time, alongside your job, abroad or as a parent: your online studies adapt to your life. You study online and 100% flexibly – from the first day of class right up to your exam.
  • Thanks to our online campus, our innovative study app IU Learn and our virtual classes, you can fit your studies right into your daily life.
  • You even get to choose how to sit your exams: online 24/7 on 365 days a year or simply on location.
  • Connect with other students or your lecturers at any time: via the online campus, MS Teams, E-Mail or in interactive virtual classes.
Careers

Your professional future as a growth hacker

A generous marketing budget does not guarantee growth. What really counts is strategy – your strategy. Growth hackers who create resource-efficient, cost-effective and impactful marketing campaigns, optimise sales and ensure increased customer satisfaction are in demand in numerous industries. Small businesses and large corporations need talent with your skills to realise their opportunities in competitive markets. After graduation, you could work as a ...

(Senior) Growth Manager

As a growth manager, you gear companies towards growth. Your tasks include advancing growth strategies, driving innovation and keeping an eye on promising developments. You are involved in all areas of the company, because growth is an extensive topic. You also analyse data and identify opportunities to increase sales. Based on your findings, you work to win over customers or improve products.

(Senior) Manager for digital marketing & growth

The endless expanses of the world wide web are your playing field in marketing. Digital marketing & growth managers are responsible for digital marketing activities. Your responsibilities in this position include the conceptualisation and implementation of social media and influencer campaigns, SEO and SEM strategies as well as SEA. To ensure that your marketing mix hits the mark, you constantly analyse the successes and adjust your strategies if necessary.  

(Senior) Conversion rate optimisation manager

What convinces customers to make a purchase? This is the question you’re trying to answer as a conversion rate optimisation manager. You analyse customer segments, develop personas and optimise the users’ experience. You use tests to find out whether your methods are effective. This way, you ensure a customer journey even the biggest sceptic can enjoy. You record your successes in reportings that include key performance indicators (KPIs). 

Tuition fees

Study model and prices for the Master's online study programme in Growth Hacking

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:

Only until 06.10.2022

Full-Time

Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

512€ /mtl 539€ Enrol by October 6th using the code MUTIGSEIN22, save 1.444€ & get a free iPad.  Apply now
Only until 06.10.2022

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

381€ /mtl 399€ Enrol by October 6th using the code MUTIGSEIN22, save 1.444€ & get a free iPad.  Apply now
Only until 06.10.2022

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.

306€ /mtl 319€ Enrol by October 6th using the code MUTIGSEIN22, save 1.444€ & get a free iPad.  Apply now
Additional charges
All our study programmes include the following services
  • Free trial phase of four weeks

  • Access to online libraries

  • Personal assistance from lecturers

  • Online campus with innovative study tools

  • Access to Statista and LinkedIn Learning

  • Individual study and career coaching

  • Online exams around the clock

  • License for Microsoft Office and Teams

  • Flexible extension of study duration

Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Get achievements recognised
Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.
Admission

Entry requirements

We make it possible: You can start your desired study programme with IU if you meet the following requirements.
Standard admission requirements
English language skills
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Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of. 

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