Start your online studies master's programme in growth hacking now
You've completed your Bachelor's degree in marketing and communication and want to expand your skillset? Great idea! Start your master's programme in growth hacking and take your career to the next level.
In this 120 ECTS programme, you will learn how to set companies on a growth course in the digital age. Digitisation has triggered a shift in marketing that is diminishing the impact of many online strategies. What companies need now is a clever combination of data analyses, product management and online marketing measures that hit the mark. You can deepen your knowledge according to your interests in your elective modules such as social media, salesforce or marketing & controlling.
100% flexibleYou decide where and when you want to study.
Versatile & InnovativeYour digital learning journey with personal support!
Top-level educationFirst-class study programmes with a recommendation rate of 96%.
Study programme & degreeMaster of Arts (MA) 120 ECTS
Full-time or part-time, 100% flexible
Application & starting dateStart your studies later
Online application, no application deadlines
Study duration & extension24-48 months, depending on model
Extension possible free of charge
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre
Study feesStarting at 306€/month, depending on model
Regular discount campaigns
Recognition & ApprovalStudy program is state-approved, accredited & internationally renowned by the start of the program
120 ECTS - English
Currently in the process of being accredited
Simply register online for your desired programme.
We like to make sure our contents meet the highest level of academic relevance and are equally practice-oriented. Therefore, some modules are still under development when a new degree programme is launched: they will become available in line with the semester plan of the course of study. Nothing stands in the way of you starting your study programme on the earliest possible date!
Practical relevance in the online study programme Growth Hacking
Three exciting projects await in your master’s programme in growth hacking: "Growth Hack Development", "Growth Hacking Tools" and "Conversion Rate Optimisation". You will acquire practical skills directly within the framework of the projects and apply your newly acquired knowledge. In addition, many modules in the Growth Hacking degree programme are practice-oriented. These include, in particular, "International Consumer Behaviour" and "Online Social Media Marketing".
Duration 24 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
Duration 36 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
Duration 48 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
The total price includes a one-off graduation fee in the amount of €699. This fee is payable at the end of your studies.
Career coaching: this offer is available to Bachelor’s degree students (with at least 120 ECTS) and Master’s degree students.
Cloud-based open source tools: in order to make use of cloud-based open source tools during your studies, you will need a desktop PC or laptop. Neither is included in the package of services we provide.
Free trial phase of four weeks*
Access to online libraries
Personal assistance from lecturers
Online campus with innovative study tools
Access to Statista and LinkedIn Learning
Individual study and career coaching
Online exams around the clock
License for Microsoft Office and Teams
Flexible extension of study duration
120 ECTS study programme:
- Completed undergraduate degree in the field of marketing & communication
- From a state or state-recognised university/university of applied sciences
- Final grade of at least „satisfactory“
If your first degree did not focus on marketing & communication, you can be admitted via a master's entrance exam.
For the English-language study programme, we require proof of your English language skills. We accept the following:
- TOEFL (min. 80 points) or
- IELTS (min. Level 6) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. grade B)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years. If you have already completed your first degree in English or if English is your native language, you no longer need to prove your English language skills separately.
(Senior) Growth Manager
As a growth manager, you gear companies towards growth. Your tasks include advancing growth strategies, driving innovation and keeping an eye on promising developments. You are involved in all areas of the company, because growth is an extensive topic. You also analyse data and identify opportunities to increase sales. Based on your findings, you work to win over customers or improve products.
(Senior) Manager for digital marketing & growth
The endless expanses of the world wide web are your playing field in marketing. Digital marketing & growth managers are responsible for digital marketing activities. Your responsibilities in this position include the conceptualisation and implementation of social media and influencer campaigns, SEO and SEM strategies as well as SEA. To ensure that your marketing mix hits the mark, you constantly analyse the successes and adjust your strategies if necessary.
(Senior) Conversion rate optimisation manager
What convinces customers to make a purchase? This is the question you’re trying to answer as a conversion rate optimisation manager. You analyse customer segments, develop personas and optimise the users’ experience. You use tests to find out whether your methods are effective. This way, you ensure a customer journey even the biggest sceptic can enjoy. You record your successes in reportings that include key performance indicators (KPIs).
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to email@example.com to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Personalised & flexible
You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies!
State-approved & award-winning
Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us.
Here for you – personally
Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching.
Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.
Simply register online for your desired programme.
Find out more about IU and your study programme in your personal brochure.
- Contents and electives of your programme
- Career opportunities
- Information on financing options