Master-Distance Learning Digital Marketing

Study by your own rules
60 or 120 ECTS German or English
Distance Learning

Start your online study programme Digital Marketing today

Web, mobile or social media: In the Digital Marketing master's programme, you will learn how to continuously convince your target groups. You have the opportunity to deepen your practical knowledge in various areas of your choice – for example in performance marketing or digital analytics and strategies. You will also acquire sought-after know-how of new marketing tools such as chatbots and voice search as well as train your management skills. This programme perfectly prepares you for the online world of tomorrow! 
 
You can study Digital Marketing as a 60 ECTS or consecutive 120 ECTS programme – to match you and your professional plans. 

Overview Your degree summed up
  • Study programme & degree
    Master of Arts (MA) 60 or 120 ECTS
    German or English
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start immediately or anytime
    Online application, no application deadlines
  • Study duration & extension
    12-48 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 306€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    The IU International University of applied sciences is state-approved, accredited & internationally renowned
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Study Programs

Your online study programmes in Online Marketing

You can study Online Marketing as a 60 ECTS or 120 ECTS programme. 
 
Your admission requirements for the 60 ECTS programme: 

  • Completed undergraduate degree 
  • With 210 ECTS from a completed bachelor's or diploma course: Direct access possible 
  • With 180 ECTS from a completed first degree: Attendance of courses amounting to 30 ECTS and proof of at least one year of qualified professional experience OR proof of at least two years of qualified professional experience when starting the study programme. 
  • Complete your master's degree in no time, building on your professional experience. 

Your admission requirements for the 120 ECTS programme: 

  • Completed undergraduate degree with an economics or business focus 
  • If your bachelor's programme does not have a corresponding focus, you can take a master's entrance examination  
  • Invest a little more time and gain deeper knowledge, building on your bachelor's programme.
Personal counselling
Any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

100% Flexible

At IU you study at your own pace

100% your way

Take your IU study programme with you – no matter whether you’re on your way to work or traveling the world. You even get to choose whether you want to take your exams online or on site.

Innovative

The online campus and our study app IU Learn are innovative smart tools for every learning style. You study according to your individual needs.

Specialised
Your electives allow you to focus on those areas that best fit your goals. You prepare for the career you want with the subjects you care about.

Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Prof. Dr. Thomas Bolz
Head of Department

"An online marketing manager, or digital marketing manager, is usually responsible for the creation, implementation and control of a company's digital marketing measures." 

Advantages

Your advantages in IU Distance Learning

Your degree brings with it many career advantages, such as the chance of a salary increase, more attractive tasks or career advancement. In addition, you will develop personally! We make sure that you can integrate your studies as flexibly as possible into your daily work and family life.
Ideal for lateral entries
Your degree can help you make that job change.
Personal development
Your degree can broaden your horizon – professionally as well as personally.
Valuable additional qualifications
Acquire additional qualifications during your studies that increase your value on the job market.

Your specialisation options in the master's programme Online Marketing

Your master’s programme in Online Marketing is as practice-oriented as possible: In the 60 ECTS programme, you chose one of 16 elective modules, for example artificial intelligence, mobile marketing or e-commerce. In the 120 ECTS programme, you specialise in two of 14 elective modules to prepare for your career. You can choose from modules such as digital transformation, communication and public relations as well as SEA and social media marketing. 

Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Request information material free of charge now

Find out more about IU and your study programme in your personal brochure.

For free

Info brochure

  • Contents and specialisations of your programme
  • Career opportunities
  • Information on financing options
Careers

Your professional future

Online Marketing Manager

Become a strategic all-rounder: As an online marketing manager, you devise marketing measures, optimise websites and plan the budget of various measures. 
 
Learn more about the 120 ECTS programme

Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.