Distance Learning Marketing

Study by your own rules
180 ECTS German or English
Distance Learning

Start your online study programme in Marketing today

Marketing is “just” advertising? As if! It is actually essential to a company’s success. Marketing experts know exactly what people want, how we act and why we covet certain products. Your online study programme in Marketing trains you to be an expert with knowledge of product and brand development, customer relations, market analysis, pricing, distribution – and especially digital trends

Summary Your study programme summed up
  • Study programme & degree
    Bachelor of Arts (BA) 180 ECTS
    German or English
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start immediately or anytime
    Online application, no application deadlines
  • Study duration & extension
    36-72 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 229€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    The IU International University of applied sciences is state-approved, accredited & internationally renowned
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Study Programs

Online study programme in Marketing: Your courses

You decide: You can study Marketing in English or German – depending on whether you want to work in Germany or internationally. 

Personal counselling
We are here for you

Do you need help with your decision? Your personal study advisor is happy to help you!

100% Flexible

At IU you study at your own pace

100% your way

Take your IU study programme with you – no matter whether you’re on your way to work or traveling the world. You even get to choose whether you want to take your exams online or on site.

Innovative

The online campus and our study app IU Learn are innovative smart tools for every learning style. You study according to your individual needs.

Individual
Your electives allow you to focus on those areas that best fit your goals. You prepare for the career you want with the subjects you care about.

Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Advantages

Your advantages in IU Distance Learning

Your degree brings with it many career advantages, such as the chance of a salary increase, more attractive tasks or career advancement. In addition, you will develop personally! We make sure that you can integrate your studies as flexibly as possible into your daily work and family life.
Personalised
You focus on a particular area to prepare for your individual career.
Future-driven
Social media, online marketing – the communication industry is flourishing. And you’re front and center.
Creative
During your studies in Marketing and Communications, you can get as creative as you like.

Online bachelor’s programme in Marketing: Your electives

Your online bachelor’s programme in Marketing is as practice-oriented as possible. In the German programme, you choose three out of 22 electives, such as Search Engine Marketing, “Kommunikation und PR” or “Digitales Sportmarketing und PR”. In the English programme, you choose three out of 23 electives, such as New Work and Design Thinking, Business Intelligence and Digital Business Models or International Management and Digitization. In both study programmes, you have the chance to acquire hands-on knowledge of Salesforce in the module Salesforce Platform Management. Ideal if you want to prepare for a career in sales. 

Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Request information material free of charge now

Find out more about IU and your study programme in your personal brochure.

For free

Info brochure

  • Contents and electives of your programme
  • Career opportunities
  • Information on financing options
Careers

Your professional future

Sales Manager

In sales, you are responsible for distributing the products and services of a company to customers. Your target group can be consumers or other companies. 

Find out more about the English-language study programme

Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.