Start your online study programme in Marketing now
For some, marketing means advertising, for others, it means product and brand development. In fact, marketing encompasses many different disciplines, ranging from customer care and market monitoring, to pricing and distribution. As a marketer, you have to understand the market and identify customer needs. In the context of digitalisation, an ever-increasing number of exciting areas of responsibility are also emerging. Above all, it demands experts who think outside the box and break through pre-existing commercial thought patterns.
The online study programme in Marketing covers all relevant business disciplines. You will learn to deal in great detail with the operational topics of the marketing mix. Digitalisation will play a central role in this regard, especially within the scope of Online and Social Media Marketing or CRM.
100% flexibleYou decide where and when you want to study.
Versatile & InnovativeYour digital learning journey with personal support!
Top-level educationFirst-class study programmes with a recommendation rate of 96%.
Study programme & degreeBachelor of Arts (BA) 180 ECTS
Full-time or part-time, 100% flexible
Study duration & extension36-72 months, depending on model
Extension possible free of charge
Study feesStarting at 209€/month, depending on model
Regular discount campaigns
This program is part of our study program in German language. You can find more information on our German website.
Personalised & flexible
You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies!
State-approved & award-winning
Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us.
Here for you – personally
Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching.
Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.
Find out more about IU and your study programme in your personal brochure.
- Contents and specialisations of your programme
- Career opportunities
- Information on financing options