Bachelor-Online Studies
Marketing

180 ECTS German

Much more than just advertising: With the right marketing strategy, you can ensure the long-term success of your company. Start your online study programme in Marketing now!

Online Studies

Start your online study programme in Marketing now

For some, marketing means advertising, for others, it means product and brand development. In fact, marketing encompasses many different disciplines, ranging from customer care and market monitoring, to pricing and distribution. As a marketer, you have to understand the market and identify customer needs. In the context of digitalisation, an ever-increasing number of exciting areas of responsibility are also emerging. Above all, it demands experts who think outside the box and break through pre-existing commercial thought patterns.

The online study programme in Marketing covers all relevant business disciplines. You will learn to deal in great detail with the operational topics of the marketing mix. Digitalisation will play a central role in this regard, especially within the scope of Online and Social Media Marketing or CRM.

100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Overview Your degree summed up
  • Study programme & degree
    Bachelor of Arts (BA) 180 ECTS
    German
    Full-time or part-time, 100% flexible
  • Study duration & extension
    36-72 months, depending on model
    Extension possible free of charge
  • Study fees
    Starting at 209€/month, depending on model
    Regular discount campaigns
Want to know more?

This program is part of our study program in German language. You can find more information on our German website.

Visit the German website
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Any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of. 

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  • Contents and specialisations of your programme
  • Career opportunities
  • Information on financing options

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