Bachelor-Online Studies
Marketing

For some, marketing means advertising, for others, it means product and brand development. In fact, marketing encompasses many different disciplines, ranging from customer care and market monitoring, to pricing and distribution. As a marketer, you have to understand the market and identify customer needs. In the context of digitalisation, an ever-increasing number of exciting areas of responsibility are also emerging. Above all, it demands experts who think outside the box and break through pre-existing commercial thought patterns.

The online study programme in Marketing covers all relevant business disciplines. You will learn to deal in great detail with the operational topics of the marketing mix. Digitalisation will play a central role in this regard, especially within the scope of Online and Social Media Marketing or CRM.