Master-Distance Learning
Marketing Management
During the Master's in Marketing Management, you will develop into a creative strategist who successfully stages products and brands.
Start your Master's online study programme in Marketing Management now
Social media, SEO, sales and more – become one of the experts for marketing management! Our 120 ECTS master’s programme is for holders of a bachelor’s degree in marketing who have a knack for modern online communication!
How your studies get you ahead:
- You learn how to use innovative marketing tools.
- You deepen your knowledge of marketing controlling, consumer behaviour and market research.
- It prepares you for an international career in marketing!
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100% flexibleYou decide where and when you want to study.
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Versatile & InnovativeYour digital learning journey with personal support!
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Top-level educationFirst-class study programmes with a recommendation rate of 96%.
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Study programme & degreeMaster of Arts (MA) 120 ECTS
English
Full-time or part-time, 100% flexible -
Application & starting dateStart immediately or anytime
Online application, no application deadlines -
Study duration & extension24-48 months, depending on model
Extension possible free of charge -
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre -
Study feesStarting at 316€/month, depending on model
Regular discount campaigns -
Recognition & ApprovalStudy program is state-approved, accredited & internationally renowned
120 ECTS - English
AR-Siegel, ZFU 161116
Simply register online for your desired programme.
Your modules in the online learning programme Marketing Management
Your master’s programme in Marketing Management covers all the necessary basics. Courses such as “Online and Social Media Marketing”, “International Consumer Behavior”, “International Marketing”, “Digital Business Models” or “Leadership” familiarise you with common challenges. You will benefit from a variety of teaching formats and a high level of practical relevance. Completing case studies, best practice analyses or projects prepares you well for positions of high responsibility.
Study model and prices for the Master's online study programme in Marketing Management
Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.
Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:
Full-Time
Duration 24 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
Part-Time I
Duration 36 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
Part-Time II
Duration 48 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
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Free trial phase of four weeks*
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Access to online libraries
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Personal assistance from lecturers
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Online campus with innovative study tools
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Access to Statista and LinkedIn Learning
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Individual study and career coaching
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Online exams around the clock
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License for Microsoft Office and Teams
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Flexible extension of study duration
Questions about our study programmes? Our students are happy to answer.
You want to know more about your preferred study programme or find out how our students like studying at IU International University of Applied Sciences? Chat with them here! Just pick a student of your preferred programme and contact them directly.
Entry requirements
Do you need help with your decision? Your personal study advisor is happy to help you!
- +49 (0)30 220 272 80 *Available Monday–Friday 10 a.m. - 8 p.m. CET
- Free call-back service
Your professional future as an expert in Marketing Management
Your expertise in the field of Marketing Management opens up an exciting career with lucrative opportunities for advancement across all sectors. After graduation, you will be able to work, for example, as a ...
Digital Communications Manager
As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.
Brand Manager
As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.
Marketing and Sales Director
The marketing success of the company is in your hands: You develop a marketing strategy that focuses on the overarching company goals to position your products as advantageously as possible. To achieve this, you develop a budget plan and keep an eye on the operational processes during ist implementation. You are always the central contact person for your employees . At the same time, you keep an eye on sales and the extensive availability of your products or services. In this position, communication skills and an instinct for the needs of your customers are key skills.
Recognition of Achievements
Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Find the right programme for you!
Simply register online for your desired programme.
Find out more about IU and your study programme in your personal brochure.
Info brochure
- Contents and electives of your programme
- Career opportunities
- Information on financing options
