Start your Master's online study programme in Marketing Management now
Social media, SEO, sales and more – become one of the experts for marketing management! Our 120 ECTS master’s programme is for holders of a bachelor’s degree in marketing who have a knack for modern online communication!
How your studies get you ahead:
- You learn how to use innovative marketing tools.
- You deepen your knowledge of marketing controlling, consumer behaviour and market research.
- It prepares you for an international career in marketing!
100% flexibleYou decide where and when you want to study.
Versatile & InnovativeYour digital learning journey with personal support!
Top-level educationFirst-class study programmes with a recommendation rate of 96%.
Study programme & degreeMaster of Arts (MA) 120 ECTS
Full-time or part-time, 100% flexible
Application & starting dateStart immediately or anytime
Online application, no application deadlines
Study duration & extension24-48 months, depending on model
Extension possible free of charge
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre
Study feesStarting at 316€/month, depending on model
Regular discount campaigns
Recognition & ApprovalStudy program is state-approved, accredited & internationally renowned
120 ECTS - English
AR-Siegel, ZFU 161116
Simply register online for your desired programme.
Duration 24 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
Duration 36 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
Duration 48 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
The total price includes a one-off graduation fee in the amount of €799. This fee is payable at the end of your studies.
Career coaching: this offer is available to Bachelor’s degree students (with at least 120 ECTS) and Master’s degree students.
Cloud-based open source tools: in order to make use of cloud-based open source tools during your studies, you will need a desktop PC or laptop. Neither is included in the package of services we provide.
Free trial phase of four weeks*
Access to online libraries
Personal assistance from lecturers
Online campus with innovative study tools
Access to Statista and LinkedIn Learning
Individual study and career coaching
Online exams around the clock
License for Microsoft Office and Teams
Flexible extension of study duration
Questions about our study programmes? Our students are happy to answer.
You want to know more about your preferred study programme or find out how our students like studying at IU International University of Applied Sciences? Chat with them here! Just pick a student of your preferred programme and contact them directly.
- Completed undergraduate studies with a major in Economics or Business Administration totaling at least 180 ECTS
- From a state or state-recognised college/university
- Final grade of at least "Satisfactory"
For the English-language study programme, we require proof of your English language skills. We accept the following:
- TOEFL (min. 80 points) or
- IELTS (min. Level 6) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. grade B)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years. If you have already completed your first degree in English or if English is your native language, you no longer need to prove your English language skills separately.
Digital Communications Manager
As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.
As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.
Marketing and Sales Director
The marketing success of the company is in your hands: You develop a marketing strategy that focuses on the overarching company goals to position your products as advantageously as possible. To achieve this, you develop a budget plan and keep an eye on the operational processes during ist implementation. You are always the central contact person for your employees . At the same time, you keep an eye on sales and the extensive availability of your products or services. In this position, communication skills and an instinct for the needs of your customers are key skills.
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to firstname.lastname@example.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Simply register online for your desired programme.
Find out more about IU and your study programme in your personal brochure.
- Contents and electives of your programme
- Career opportunities
- Information on financing options