Master-Distance Learning
Marketing Management

120 ECTS English

During the Master's in Marketing Management, you will develop into a creative strategist who successfully stages products and brands.

Distance Learning

Start your Master's online study programme in Marketing Management now

Social media, SEO, sales and more – become one of the experts for marketing management! Our 120 ECTS master’s programme is for holders of a bachelor’s degree in marketing who have a knack for modern online communication! 

 How your studies get you ahead: 

  • You learn how to use innovative marketing tools
  • You deepen your knowledge of marketing controlling, consumer behaviour and market research
  • It prepares you for an international career in marketing
100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Summary Your study programme summed up
  • Study programme & degree
    Master of Arts (MA) 120 ECTS
    English
    Full-time or part-time, 100% flexible
  • Application & starting date
    Start immediately or anytime
    Online application, no application deadlines
  • Study duration & extension
    24-48 months, depending on model
    Extension possible free of charge
  • Locations
    Study programme independent of time & place
    No mandatory attendance
    Innovative study tools available on online-campus & in the IU Learn App
    Exams online or at nearest examination centre
  • Study fees
    Starting at 316€/month, depending on model
    Regular discount campaigns
  • Recognition & Approval
    Study program is state-approved, accredited & internationally renowned
    120 ECTS - English
    AR-Siegel, ZFU 161116
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Content

Your modules in the online learning programme Marketing Management

Your master’s programme in Marketing Management covers all the necessary basics. Courses such as “Online and Social Media Marketing”, “International Consumer Behavior”, “International Marketing”, “Digital Business Models” or “Leadership” familiarise you with common challenges. You will benefit from a variety of teaching formats and a high level of practical relevance. Completing case studies, best practice analyses or projects prepares you well for positions of high responsibility. 

Tuition fees

Study model and prices for the Master's online study programme in Marketing Management

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:

Only until 01.03.2023

Full-Time

Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

529€ /mtl 556€ Enrol by March 1st, save 1.444€ & get a free iPad. Apply now
Only until 01.03.2023

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

399€ /mtl 417€ Enrol by March 1st, save 1.444€ & get a free iPad. Apply now
Only until 01.03.2023

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.

316€ /mtl 329€ Enrol by March 1st, save 1.444€ & get a free iPad. Apply now
Additional charges
All our study programmes include the following services
  • Free trial phase of four weeks*

  • Access to online libraries

  • Personal assistance from lecturers

  • Online campus with innovative study tools

  • Access to Statista and LinkedIn Learning

  • Individual study and career coaching

  • Online exams around the clock

  • License for Microsoft Office and Teams

  • Flexible extension of study duration

*The fees for this period only apply if you continue your studies with us.

Questions about our study programmes? Our students are happy to answer.

You want to know more about your preferred study programme or find out how our students like studying at IU International University of Applied Sciences? Chat with them here! Just pick a student of your preferred programme and contact them directly.

Admission

Entry requirements

We make it possible: You can start your desired study programme with IU if you meet the following requirements.
General admission requirements
English language skills
Personal counselling
We are here for you

Do you need help with your decision? Your personal study advisor is happy to help you!

Careers

Your professional future as an expert in Marketing Management

Your expertise in the field of Marketing Management opens up an exciting career with lucrative opportunities for advancement across all sectors. After graduation, you will be able to work, for example, as a ...

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Marketing and Sales Director

The marketing success of the company is in your hands: You develop a marketing strategy that focuses on the overarching company goals to position your products as advantageously as possible. To achieve this, you develop a budget plan and keep an eye on the operational processes during ist implementation. You are always the central contact person for your employees . At the same time, you keep an eye on sales and the extensive availability of your products or services. In this position, communication skills and an instinct for the needs of your customers are key skills.

Recognition

Recognition of Achievements

Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Online recognition
Do you need support with your application for recognition? We have summarized all the important information for you in our guide to recognition. Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.
Compare study programme

Find the right programme for you!

Our tool lets you compare up to five study programmes at a time. If any questions go unanswered, just get in touch with your study advisors. We’re happy to help!
Free trial? Let’s go! You can try out your study programme for four weeks – no commitment. The fees for this period only apply if you decide to continue your studies with us.

Simply register online for your desired programme.
Apply now
Request information material free of charge now

Find out more about IU and your study programme in your personal brochure.

For free

Info brochure

  • Contents and electives of your programme
  • Career opportunities
  • Information on financing options

You might also be interested in these study programmes