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Bachelor-Distance Learning Betriebswirtschaftslehre und Customer Experience Management*

*Translated: Business Administration and Customer Experience Management. Only available in German

Improving your customers’ experience is the best business strategy there is. Find out how in your online bachelor’s programme Business Administration and Customer Experience Management

Start your online study programme Business Administration and Customer Experience Management today

Meet your customers where they are: digitisation makes it possible. And it needs experts like you to translate knowledge from data about customer behaviour into action. Experts who tell stories that appeal to consumers. Who make a company successful not by selling products, but by fulfilling dreams.

Your online study programme in Business Administration and Customer Experience Management teaches you the necessary basics to develop your company’s strategy around the needs of your target group. As a Customer Success or Customer Journey Manager, you make use of your knowledge and can grow to be a Chief Experience Officer.

Study flexible

anytime and anywhere with 24/7 online exams, full- or part-time.

Learn innovatively

on your digital campus with your own AI study assistant and multimedia tools.

State-recognised

Benefit from an accredited degree with excellent career prospects.

Summary

Your study programme summed up

Study programme & degree

B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible

Application & starting date

Start from today, Online application, no application deadline

Study duration & extension

months, depending on model Extension possible free of charge

Locations

Study programme independent of time & place No mandatory attendance Innovative study tools available on online-campus & in the IU Learn App Exams online or at nearest examination centre

Study fees

Starting at €/month, depending on model Regular discount campaigns

Recognition & Approval

Study program is state-approved, accredited & internationally renowned 180 ECTS - DE: AR-Siegel, ZFU: 1147022

Want to know more?

This program is part of our study program in German language. You can find more information on our German website.

Visit the German website

We are here for you

Do you need help with your decision? Your personal study advisor is happy to help you!

We will support you

Our student advisory service will help you if you have questions about your choice of degree program, the right time model or your financing options, for example.

Just give us a call*Available Monday–Friday 10 a.m. - 8 p.m. CET, Saturday 9 a.m. - 5 p.m. CET

+49 30 311 988 00

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Why IU is the best choice

Shape your studies your way

Plan your study routine however you like. You decide whether you prefer to study at night or during the day, at the library or in a cafe. You can even choose the start of your studies flexibly.

Easily organise your study routine

On your online campus, you're always up to speed. Here you organise your entire studies and find everything in one place – from digital scripts to an overview of your grades.

Deepen your knowledge individually

Deepen your knowledge interactively and suited to your learning style. With multimedia tools such as our AI study assistant, live sessions and learning sprints, you prepare better for your exams.

Take exams flexibly

Do you feel confident in the practice exam? Then sit your exam 24/7 online or at a location of your choice. In some courses, the final exam may be a workbook or portfolio.