

Bachelor-Distance Learning Customer Centricity
Find out what people really want - with your bachelor's programme in Customer Centricity.
Start your online study programme in Customer Centricity today
Think like a customer! Uninspired product marketing is a thing of the past. In order to win over today’s customers, innovative and integrative concepts are necessary. Concepts that not only empathize with potential customers, but also incorporate their perspective. One thing is for certain: customer behaviour has changed. It’s more digital. More individual. More erratic. The field needs progressive professionals like you to offer excellent customer experiences to everyone at any time and touchpoint.
In the Customer Centricity distance learning course, you will acquire management skills that promote a consistent focus on customer expectations and needs in companies. This enables you to work as a customer centricity consultant or a customer growth ninja who turns companies into digital players on the market. Dare to be successful!
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 259€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 1157423
This program is part of our study program in German language. You can find more information on our German website.
Study model and prices for the online Bachelor's study programme in Customer Centricity
Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.
Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:
US$452
mtl
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US$390
mtl
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US$293
mtl
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All our study programmes include the following services
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition of prior achievements
Do you have training or further education, professional experience or have you already studied? Then have your previous achievements recognized for distance learning! This will save you time and tuition fees - namely 30 euros per recognized ECTS point.

Save time & money: We value your prior achievements
Have you completed vocational training or further education? Then have these achievements recognised for your degree: use this tool to calculate which course of study will get you to graduation on the fast track and reduce your tuition fees.
- Hours
- ECTS
Do you need support with your application for recognition? We have summarized all the important information for you in our guide to recognition.

Shortening your period of study: Skip individual modules or whole semesters!
Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to study@iu.org
Admission requirements
We make it possible: At IU International University you can start your desired study program - without NC, state-recognised, with or without a general A-level!
This program is part of our study program in German language. You can find more information on our German website.
Information on study content & electives
Career prospects
Information on financing options