Bachelor-Online Studies
Produktmanagement*

180 ECTS German
*Translated: Product Management. Only available in German

Do you have a flair for trends and are you eager to creatively help shape innovative products and digital solutions and successfully establish these on the market? In the online study programme in Product Management, you will be sure to acquire the necessary tools!

Online Studies

Start your online study programme in Product Management now

You want to know in advance whether a product will be a major hit or a total flop on the market? One thing is certain: Every successful product is rooted in a well-thought-out product management approach, ranging from competitive analysis to product conception and market launch. As a Product Manager, you are a true multi-talent operating at the interface between market, customer and product development. You manage the marketing of individual products or entire product lines, you lead innovative projects – and always have the customer’s needs in mind. For this, you need an interdisciplinary skills set and a range of management competencies, which our online study programme in Product Management provides you with in a sound and practical manner. You will learn to understand (and apply) market trends and digital technologies, and to transfer these into promising product ideas and marketing strategies. One particular focus of study is on the digital transformation of companies and the development of innovative digital products and solutions.

100% flexible
You decide where and when you want to study.
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 96%.
Overview Your degree summed up
  • Study programme & degree
    Bachelor of Arts (BA) 180 ECTS
    German
    Full-time or part-time, 100% flexible
  • Study duration & extension
    36-72 months, depending on model
    Extension possible free of charge
  • Study fees
    Starting at 209€/month, depending on model
    Regular discount campaigns
Want to know more?

This program is part of our study program in German language. You can find more information on our German website.

Visit the German website
Personal counselling
Any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

Why IU is the best choice
  • Personalised & flexible

    You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies! 

  • State-approved & award-winning

    Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us. 

  • Here for you – personally

    Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching. 

  • Practically oriented

    Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of. 

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Find out more about IU and your study programme in your personal brochure.

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Info brochure

  • Contents and specialisations of your programme
  • Career opportunities
  • Information on financing options

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