Bachelor-Distance Learning Produktmanagement*

You want to know in advance whether a product will be a major hit or a total flop on the market? One thing is certain: Every successful product is rooted in a well-thought-out product management approach, ranging from competitive analysis to product conception and market launch. As a Product Manager, you are a true multi-talent operating at the interface between market, customer and product development. You manage the marketing of individual products or entire product lines, you lead innovative projects – and always have the customer’s needs in mind. For this, you need an interdisciplinary skills set and a range of management competencies, which our online study programme in Product Management provides you with in a sound and practical manner. You will learn to understand (and apply) market trends and digital technologies, and to transfer these into promising product ideas and marketing strategies. One particular focus of study is on the digital transformation of companies and the development of innovative digital products and solutions.

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models: