Distance Learning

Bachelor
Digital Business (B.A.)

Economics and IT: expertise in these areas will get you ahead in tomorrow’s business world. In your online study programme in Digital Business, you learn about topics such as artificial intelligence, data analysis or the Internet of things. At the interface of business and IT, you might work as a data scientist.

Depending on your goals, you have a choice of two programmes: The English-language programme focuses on data science and prepares you for an international career. The German-language programme allows you to focus on data science as well as digital marketing.

You can complete the Digital Business programme in German or English.

Your admission requirements for the German programme:

• Proof of university entrance qualification, such as your A levels, a vocational diploma, a master craftsman's certificate or a certificate of advanced training.

• Foreign students must provide proof of German language skills.

Your admission requirements for the English programme:

• Proof of university entrance qualification, such as a (technical) high school diploma, master craftsman’s certificate or advanced training.

• For the English-language study program, we need proof of your English language skills.

• With your studies you are well-prepared for the English-speaking job market.

Your bachelor’s programme in Digital Business is as practice-oriented as possible: In the German-language programme, you choose three out of 46 compulsory elective modules – for example social media marketing, data analytics and big data or international management. In the English-language programme, you choose one of 15 elective modules to prepare you for your career. You can choose from modules such as applied sales, innovative technologies and sustainability and smart services.